John Nienhuis Commercial Corporate Photographer
Could Arnie shoot this?
Remember sitting around the creative conference room discussing the photographers you’d like to use? Pouring over portfolios, analyzing composition and lighting, deciding who had the right expertise and personality to work on your project? Well, these days, because of lower budgets, your choices may be a little different, like using last year’s photo (maybe with a little photoshopping to take out the exec who’s gone), or using a stock photo (and hope that it doesn’t appear in a competitor’s brochure), or maybe even using a local wedding photographer (careful, he may try to group you by family).
And just when you’re ready to choose the lesser of three evils, you hear someone say “Wait…I think Arnie in Accounting just bought a new digital camera!” Ah yes, Arnie in Accounting. Make that four evils.
There are many reasons to use a professional photographer… lighting and technical expertise (that is, actually knowing how to use a digital camera and lighting equipment); the ability to instinctively choose the perfect location, quickly develop a composition, and knowing how to work with the executives to make them feel at ease as quickly as possible.
A professional photo can make the difference between an average piece of collateral and a marketing piece that really shines. And we all know that some things are just better left to professionals ~ there’s a reason John doesn’t do his own taxes, for instance.
So, the next time any of the four evils are suggested for your next ad campaign, you may want to remind your colleague that just because someone owns a digital camera, it doesn't necessarily mean he or she knows how to use it.
When you need website photography, brochure photography, or annual report photography, give us a call. We’ll work with you to create a budget that even Arnie in Accounting would be happy with.
To see more of John Nienhuis' corporate and executive portrait photography, please see the corporate portfolio section of the website. To contact Karen, you can fill out the contact form on this website, or email her directly at email@example.com.